3 Reasons For Adaptive Content In eLearning
READ MY VIRTUAL LIPS: STEVE JOBS WAS RIGHT. WE REALLY DO LIVE IN A POST-PC WORLD.
In a recent blog I talked about how Apple's iBook could change corporate learning. And there was a cool graph in it, which has been updated to look like the one below. If the other one was cool, this one is proof that we really DO live in a post-PC world. I mean, just look at what iPad sales are doing to the market, for crying out loud!
(by the way, you can click on the graph above for the full story from CNN Money.)
In our group of instructional designers we call living in a post-PC world a "what" statement...one that's not very interesting. The interesting statement is the "So What?" And the so what is that our learners are clearly telling us where they like to receive content. By the way, according to Gartner, 2011 marked the first year that more smartphones were purchased than PCs. What devices do you use most regularly? Which one would you hate giving up the most?
Even though it may be inevitable, if you're thinking that we can't throw out our desktop PCs yet, you're right. However, if you haven't begun to wrap your arms around adaptive content development for elearning, then these stats should at least send you Googling or Binging for more information.
You may remember another post from this blog: What's with HTML5 vs. Flash for elearning? I was pointing in the same direction there.
More So What
Three important reasons for adaptive content come to mind here--whether you're an internal or external supplier of learning.
- The first is, more and more employees, especially those who travel as part of the job, are not just opting for iPads, the company is issuing them iPads. And as we know, iPads and iPhones (and now Android devices) don't play Flash.
- Also, training centers are now looking at iPads to replace clumsy, expensive, paper-based notebooks for ILT. They're easier to update, and blend much better with blended learning, and they can be cheaper--even in the short run.
But here's the most important thing to consider: if you're going to be providing your clients with what they want and need, to be profitable, you have to come to grips with adaptive content. Content that you program once, and then adapts to whatever screen size, and user expectations, that go along with the devices that have become standard in our society. You just can't fumble around with creating content in three different formats!