I can't name the company whose data is displayed here, but they're a Global 500 company in the automotive industry, and we've done their elearning for 10 years. As you can imagine, we have many success stories to tell. We've gathered a lot of critical Kirkpatrick Level 1, 2, 3 and 4 feedback in the past few years--so we really know what works and what doesn't.

The chart you see here is hard, cold, Level 4 data. It's been gathered from actual sell-out numbers. Product that has moved out the door as true proof of change from our elearning courses. Let me explain both of the results you see above:

• 30% greater sales...this was during a 60-day sales spiff. Each salesperson got $4 for each newly released product sold. If they took our elearning course, too, they got double that--$8 per product sold. At the end of 60 days, the salespeople who took the course outsold those who did not by 30%. The only variable? A single elearning course (and maybe previous experience taking our courses).
   
• 16% greater sales...just recently we discovered that a national retailer has been requiring our courses in the state of Floria for the past year. In all other states, participation was voluntary. Looking at hard data, the sell-out numbers for Florida retail sales was 16% higher than the rest of the nation.