eLearning NOT as usual--proof of behavior change
I can't name the company whose data is displayed here, but they're a Global 500 company in the automotive industry, and we've done their elearning for 10 years. As you can imagine, we have many success stories to tell. We've gathered a lot of critical Kirkpatrick Level 1, 2, 3 and 4 feedback in the past few years--so we really know what works and what doesn't.
The chart you see here is hard, cold, Level 4 data. It's been gathered from actual sell-out numbers. Product that has moved out the door as true proof of change from our elearning courses. Let me explain both of the results you see above:
- 30% greater sales...this was during a 60-day sales spiff. Each salesperson got $4 for each newly released product sold. If they took our elearning course, too, they got double that--$8 per product sold. At the end of 60 days, the salespeople who took the course outsold those who did not by 30%. The only variable? A single elearning course (and maybe previous experience taking our courses).
- 16% greater sales...just recently we discovered that a national retailer has been requiring our courses in the state of Floria for the past year. In all other states, participation was voluntary. Looking at hard data, the sell-out numbers for Florida retail sales was 16% higher than the rest of the nation.
This feedback is real proof of behavior change. What kind of "elearning NOT as usual" methods do we use to drive that kind of behavior change? You'll find the answer here
As a point of reference, our surveys (Level 3 feedback) point to at least an 8% lift in sales from our elearning courses in North America. That equates to $1 Billion in new sales. No one is complaining about that!