It's an old saying, "Nothing happens until somebody sells something," right?
And all of the research tells us that the greatest influence on a sale comes from the salesperson. But we also know lots of people do their own research on the web and then, very purposely, go to a retail store to make their purchase. Oh, and then there's the old saying, "No one likes to be sold to, but everyone loves to buy." In your gut, you know all of these things are true.
It's a brave new world out there when it comes to marketing and sales. So why not take advantage of all the old and new wisdoms that are at our disposal?
Why not use strategically created, customer-focused elearning and let your customers sell themselves?
When you play this video, you get a slice of what this can mean.
Instead of creating a microsite so visitors passively read about their products, one of our customers opted to put Nurse Melissa into a "no-sales-zone" where potential customers can meet a friendly face that knows all about their problems, and can even offer some solid solutions.
This customer-friendly approach gives prospects all the information they're looking for, in a way that creates good will and trust. In a very real way, when they've answered their questions, relying on nurse Susan, they have qualified and sold themselves.
This company looked at the demo you see above and immediately quadrupled their budget, to take advantage of this powerful new way to reach out to customers.
Nurse Melissa answers several questions that visitors can ask, in each of four different categories. It gets to their needs immediately, and unlike other ways of delivering a marketing message, this interactive method puts your customer in control. Because they're asking the questions, the company has automatic permission to convey product and marketing messages.
This approach turns everything around...which is just what's called for when things get competitive.