Many times, managers approach e-learning with cost concerns. Fair enough...as long as you take a broad enough view. A wider perspective has to include the results you get from the money you spend. But ROI can be so difficult to measure, most of the time we just give up.

So take another approach. Sometimes a regular hammer does the trick, and it's cheap. On the other hand, a sledge hammer is only incrementally more expensive, but gets a whole lot more results.

As a case in point: in one survey, our sales learners--and their sales managers--both tell us that our courses helped them to sell 8% more product, on average. 

Now, there's no doubt that immersive e-learning costs incrementally more, but the results hit like a sledge hammer!

And you have to ask yourself: What's it worth to hit a home run with your e-learning courses? What if you spend 10 or 15 percent more, but doubled the results? No doubt that even a few points increase in sales could pay for your course...even your whole program!

So, the next time you start thinking about the cost of your e-learning programs, be really budget conscious and figure in the return on your investment, as best you can. The increased results from using avatars and simulations may be just what you need.  And even if you can't measure it directly, let us show you how to get data back from your learners that supports you in doing the best job you can do.