Remember, by declaring war on ineffective e-learning, we’ve rejected linear, page-by-page organization as the default method of delivering content. It’s maddening that these outdated habits, and every converted PowerPoint and webinar have become the de-facto standards for e-learning. So please, help us keep making the distinction between x-learning and all that other stuff. Almost everyone can use some variation of x-learning to improve their results. And we intend to keep pushing the front line in that direction.

X-learning, as you may remember from other w/ blog posts:

• Allows learners to eXplore content at a pace, and in the order, of their choosing
• Provides avatar-driven eXplanations and demonstrations of successful approaches to common problems, and
• Builds eXperience through practice in a safe, simulated environment

• Their construction is based on business risk areas, where employees are likely to falter or fail, without additional training support.
• Risk areas represent top- and bottom-line strategic objectives related to brand, sales, marketing, customer service, leadership, management and production.
• We design a PowerSim to provide practice in differentiating between good choices and better choices. This helps learners to improve their decision-making...and results...when faced with the real situation.

• Served more than 11,000 learners (nearly all of whom are non-employees)
• Chalked up more than 100,000 successful online course completions, and
• Put the cost of learning at just dollars per course completion

The best part of these numbers is that 43% of 500 sales managers surveyed, told us that they believe our courses have improved sales from 11% to 18%. That’s anecdotal information, but even if they’re half right...

Some more numbers.

Each year we complete a program survey, at no cost to our clients, because we want to know what learners can tell us about how we’re doing. Here are some convincing numbers and comments, where learners “strongly agree, or agree”:

• 84%...Actually meeting the customer characters made them more real for me.
• 88%...It was helpful to observe the retail sales character's approach to selling.
• 92%...The coach provided useful insights and advice on customers and selling.
• 89%...It was useful to actually practice selling the products to customers.
• 88%...It was helpful to go through the selling scenarios more than once.

• This survey was done as part of launching the first avatar course in a long-established program of traditional e-learning.
• The learners’ ages range all the way from 20-something to 50-something.
• 650 of the first 700 learners to take the course voluntarily participated in the survey...and with a response like that, they were obviously eager to share their experience with us.

• 40 relevant options or points of view
• 14 learner inputs or decisions
• 16 expressions of customer preference
• 8 demonstrated coaching tips

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In the past, I don't know, 10 years, we've talked carefully about different ways that people learn. Not bad conversations. In fact recognizing things like (regardless of learning style) we can confuse learners by offering them both text and audio at the same time is really important. Understanding the power of visuals in learning (because most people are visually oriented) is important to outcomes, too.

But how do we learn best? Read all you want...watch all you want...neither will ever replace good practice.

Luckily, when it comes to enterprise elearning and performance, much of what we need to practice is good decision making.

Input--Process--Output. Each step of the sales process (or any process), provides some sort of input, results in some sort of output, and in the middle, demands thinking and decision making.

All the product information in the world doesn't make a successful salesperson. All the training in the world doesn't either. You gotta get out there and practice. But before you practice live, practice where it doesn't matter...where mistakes don't cost you a sale or a customer. That's where avatars, or computer generated characters come into play.

At w/ we create immersive learning simulations where salespeople interact with characters on-screen. We use Codebaby characters because of their body language and ability to convey emotion. Our learners overwhelmingly tell us that using these characters:

• Makes different customer types more real for them
  
• Brings selling demonstrations to life
• Will increase their sales more than other elearning

Not bad results, right?

As we put our simulations together, we make sure that learners have a chance to fail. When their decisions are off the mark...just a little, or a lot...that's when the real learning happens, because it gives us a chance to provide appropriate feedback. If they don't have a chance to fail, they don't really have a chance to learn.

As you might expect, there's a lot less learner stress with this kind of practice than in live role-playing (which, of course, also has its place). And because it's online, the feedback is always consistent, too.

If you go to our homepage you can see a quick demo movie that shows the use of Codebaby avatars in several different courses. You can also visit with Matt Taylor in our Virtual World Headquarters. Or give us a call. We'll take you on a personalized tour of work that will help you think of ways we can help your salespeople practice making the right decisions in a safe environment.