Too often, training is an obligatory activity or event. Take your training, check that box off your list...and you're done. But where's the
business impact?
Learn how to take better aim at business results with your courses, in this blog. Then go to advanced targeting techniques for sales training.To get real results, first make sure the instructional design for your course starts out with specific, measurable, business objectives. In the end you you're after more than just your learners' scores, you need to measure business results.
As part of the w/ instructional design process, we set the business objective as the bulls-eye of a target. Starting from the outside, the rings around the bulls-eye represent the knowledge our learners must take command of.
Take command of...we believe learners must know how to
apply what they learn, to be successful.
Simply put, the application of knowledge is
practice...and
no online course is complete without it. Otherwise you don't have e-learning, just e-reading.
So, to insure learning, we reserve the very special circle next to the bulls-eye for what learners need to
practice. Practice could be simulating a software program, or it could be drag and drop of the physical parts of a product. Most of the time, though, it has to do with
making the right decisions. And making the right decision is something that can be done
very effectively in an online course, with well designed, immersive simulations.
Now, that's a good start for effective results. But if you're at all responsible for sales training, you'll also want to learn about five,
advanced targeting techniques that will help you gain better sales results from your training efforts.