Remember, by declaring war on ineffective e-learning, we’ve rejected linear, page-by-page organization as the default method of delivering content. It’s maddening that these outdated habits, and every converted PowerPoint and webinar have become the de-facto standards for e-learning. So please, help us keep making the distinction between x-learning and all that other stuff. Almost everyone can use some variation of x-learning to improve their results. And we intend to keep pushing the front line in that direction.

X-learning, as you may remember from other w/ blog posts:

• Allows learners to eXplore content at a pace, and in the order, of their choosing
• Provides avatar-driven eXplanations and demonstrations of successful approaches to common problems, and
• Builds eXperience through practice in a safe, simulated environment

• Their construction is based on business risk areas, where employees are likely to falter or fail, without additional training support.
• Risk areas represent top- and bottom-line strategic objectives related to brand, sales, marketing, customer service, leadership, management and production.
• We design a PowerSim to provide practice in differentiating between good choices and better choices. This helps learners to improve their decision-making...and results...when faced with the real situation.

• Served more than 11,000 learners (nearly all of whom are non-employees)
• Chalked up more than 100,000 successful online course completions, and
• Put the cost of learning at just dollars per course completion

The best part of these numbers is that 43% of 500 sales managers surveyed, told us that they believe our courses have improved sales from 11% to 18%. That’s anecdotal information, but even if they’re half right...

Some more numbers.

Each year we complete a program survey, at no cost to our clients, because we want to know what learners can tell us about how we’re doing. Here are some convincing numbers and comments, where learners “strongly agree, or agree”:

• 84%...Actually meeting the customer characters made them more real for me.
• 88%...It was helpful to observe the retail sales character's approach to selling.
• 92%...The coach provided useful insights and advice on customers and selling.
• 89%...It was useful to actually practice selling the products to customers.
• 88%...It was helpful to go through the selling scenarios more than once.

• This survey was done as part of launching the first avatar course in a long-established program of traditional e-learning.
• The learners’ ages range all the way from 20-something to 50-something.
• 650 of the first 700 learners to take the course voluntarily participated in the survey...and with a response like that, they were obviously eager to share their experience with us.

• 40 relevant options or points of view
• 14 learner inputs or decisions
• 16 expressions of customer preference
• 8 demonstrated coaching tips

It's easy for our jobs to get in the way of what we do. There's so much work to be cranked out! But as always, work should be about quality, not just quantity...and ultimately it has to be about results. We can't afford to put as much time and money into e-learning as we do, if we don't get a good return on our investment.

ROI is the WHY behind strategy. So your first checkpoint on effective e-learning is: are your courses supporting a well articulated strategy? Unfortunately the usual answer is, at best, only a partial "yes".

Check your own experience: is 90% or more of your sales training just product information? Or is it focused on how to sell the right product to the right cusotmer? Too many times, that's not the case. And while sales training is an easy example, we could be talking about any course that's fat on what and lean on how, why and practice.

This post would be way too long if I were going to cover HOW to incorporate strategy. It's more about WHAT you can be doing strategically, to improve both quality and ROI. But I promise, week-after-week in the coming months we will be talking a lot about the HOW-TO of integrating strategy into your courses.

Let's return specifically to sales training as our example for implementing e-learning strategy, allow me to introduce these additional questions:

• Do you understand your customer's point of view and are you training from that direction?
• Are you reusing e-learning content to help customers sell themselves?
• Is part of your effort working to create word of mouth (WOM) in the marketplace?
• And finally, does your e-learning support brand preference that leads to repurchasing?

If it never occurred to you that these strategies should be driving your e-learning efforts, that's okay. But when you're measured on the results of your program, as more and more of us are, this might be just the improvement you've been looking for. See you next week!

Please take a look at the work on our site. If you'd like to find out more about what we might do for you, click here.  

Yeah, the economy is a little rocky right now, but we'll all get through it. We've done it before, right? Still, tough times can mean tough questions and decisions. How do we get through tough times? What things need to change? Who do we need to count on?

And when we're all a bit over-worked and a little (or a lot) short on help, we're reminded of the real value of our relationships. We know who has our backs and who doesn't. At w/ we've always believed that relationships are the context of success...no matter what the economy is doing. That's why we named our company w/ in the first place...it means we're w/you. As a virtual team member, we've got your back.

So what do you expect from a supplier? Don't you need them to look at your strategies, budgets and deadlines the way that you do? Think like you do?

Over the years, we've found that we create the most value in our relationships when we let you define how we can be the most: Supportive, Objective, Accountable and Responsive. This is our SOAR process. It lets you set the expectations in our relationship, and maximize what we bring to your top- and bottom-line results.

SOAR is simple, and it provides easy frame of reference. We invite you to use it with all of your suppliers. But don't stop there. Use it with your own customers. Use it with coworkers...even your boss. It will increase the value of all your relationships.